As of May 2025, our reach looks like this:
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United States: ≈ 77 %
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Canada: ≈ 7 %
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United Kingdom: ≈ 3 %
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Australia: ≈ 2 %
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Rest of world: ≈ 11 %
The majority of our community is 18-to-34-year-olds (Gen Z + young Millennials) with a slight female lean (~60 %). While those percentages reflect where our readers live, remember they’re all actively looking to travel, so your message extends well beyond their home countries.